When you meet a new client for the first time, what exactly we as IFAs need to carry with us. What are the discussions we need to avoid. What are the point we need to tell to convert it into a business.
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You should carry a presentation where you can advise your clients on investment process highlighting the need for health and life insurance, mutual funds, goal based investing, SIP, STPs, liquid funds, etc. Tell them about your experience, what services your offer. You can consider Masterstroke Online Sales Presenters too.
What is the rule of 10/10?
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My rule of 10/10 says that an IFA should meet 10 clients every week and engage in reading/learning for 10 hours every week. If you do this regularly, you will become a top IFA in a few years.
How should I select a Mutual Fund Scheme?
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You should filter schemes which meet the following criteria (1) Choose AMC which is a good brand, (2) Choose AMC which is big in size, (3) Look for consistent performance. 80% of your schemes selected should be based on above filter. Rest 20% you can decide on your own analysis. Also, maximum allocation should be given to large cap and diversified fund (say 60-70%), some allocation to midcap funds (20-30%) and rest to other funds. Balance funds can also be looked into. You can watch my video on‘How to select AMCs’ here.
How many scheme should I sell?
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For each category ( like large cap equity, midcap equity, balance, liquid, debt accrual, etc.) you should identify 2-3 schemes only.
Should I suggest clients to invest in NPS?
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Investment in NPS can be considered both for additional tax savings it offers as well as savings for retirement. It is a very good retirement product for clients. Also 60% of corpus can be withdrawn tax-free on vesting date. I think you must recommend NPS to your clients. You don’t make any commission by selling NPS but the client benefits. Remember; if you take care of clients, they will take care of you. Know more about NPS here.
* You can also take a mock exam on your knowledge about NPS on this website. Go to mock exam page and click on NPS.
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